“Never do the same thing once.”

At 34 North, we really like this quote about innovation by Marty Neumeier in his book, The Brand Gap.

He also says you’ll know it’s an innovation “when it scares the hell out of everyone.”

We like that, too. And can’t add much more to it other than to suggest you must constantly innovate or your business will stagnate. Innovation is a great way to differentiate your brand from your competitors, and it’s a business lifeline you should always be reaching for.