We help navigate clients of all types and sizes to improved business results through more effective branding practices.

What 34 North Does

We’re not a graphic design firm or a traditional or digital advertising agency. But, we create logos, graphic identities, websites, and other brand communications tools and programs with the best of them.

Our focus at 34 North is to work with our clients to define or clarify the brand itself: their brand identity. Brand identity is the strategically-crafted, authentically-differentiating “who, what, and why” of the brand. It’s the brand vision, core values, positioning and promises, persona, brand stories and messaging, and alignment of brand touch points both internally and externally. Without first defining these, everything else is a waste of time. And money.

Do You Need 34 North?

  • If you need to sell more “stuff”…
  • if your business is not as successful as you believe it can and should be…
  • if your marketing image is not what it’s supposed to be (or, maybe you don’t know for sure what your image actually is)…
  • if you’re perennially a “challenger brand,” always and inevitably looking up at your competitors…
  • if you’re thinking there’s no real personality or authenticity to your marketing efforts…
  • if you’re not sure your marketing voice is actually being heard or resonating…
  • if you’re at some kind of competitive disadvantage…
  • if you’re resigned to believing there’s no opportunity for marketing differentiation in a sea of competitive sameness…
  • if you manage a brand that’s lost market traction…
  • or, if you just want to try something different…

… let’s talk. We’ll help you get where you need to be.