We help navigate clients of all types and sizes to improved business results through more effective branding practices.

What 34 North Does

We’re not a graphic design firm or a traditional or digital advertising agency. But, we create graphic identities, websites, marketing campaigns, and other brand communications tools and programs with the best of them.

Our focus at 34 North is to define or clarify the brand itself: the brand identity. Brand identity is the strategically-crafted, authentically-differentiating “who, what, and why” of the brand. It’s the brand vision, core values, positioning and promises, persona, stories and messaging, and alignment of touch points both internally and externally. Without defining and planning these, everything else is a waste of time. And money.

Do You Need 34 North?

  • If you need to sell more “stuff”…
  • if your business is not as successful as you believe it can and should be…
  • if your marketing image is not what it’s supposed to be (or, maybe you don’t know what your image really is)…
  • if you’re launching a new company, product, or service…
  • if you’re perennially a “challenger brand,” always and inevitably looking up at your competitors…
  • if your marketing efforts don’t reflect a real personality or authenticity…
  • if you’re not sure your marketing voice is actually being heard or resonating…
  • if you’re acquiring another brand — or being acquired — and not sure how to effectively integrate it…
  • if you’re at some kind of competitive disadvantage…
  • if you’re resigned to believing there’s no opportunity for marketing differentiation in a sea of competitive sameness…
  • if you manage a brand that’s losing market traction…
  • or, if you just want to try something different…

… let’s talk. We’ll help you get where you need to be.