At 34 North, we navigate clients of all types and sizes — local startups to big multi-nationals — to improved business results through more effective branding and brand communications practices.

Why 34 North?

We’re not a design-driven Atlanta branding agency. Yet we create logos, graphic identities, and websites with the best of them. We’re also not an Atlanta ad agency — digital or otherwise — though we plan, create, and activate brand communications programs that move the needle and sell our clients’ stuff.

Our real focus is on the essential ingredients of the brand itself — the brand identity: the strategic, authentically differentiating “what” and “why.” Without nailing that down, any other tactical initiatives are a waste of your time and your money.

34 North’s intrepid navigator Mike Paffenback developed his branding chops while working on the account management side of the advertising agency business for more than 30 years, counseling all sizes of organizations in a wide swath of b-to-b and b-to-c business segments. Our resulting focus, approach, depth of experience, and breadth of expertise are what make 34 North an asset.

Do You Really Need Us?

  • If you simply need to sell more “stuff”…
  • if your business is not as successful as you believe it can and should be…
  • if your marketing image is not what it’s supposed to be (or, maybe you don’t know for sure what your image actually is)…
  • if you’re perennially a “challenger brand,” always and inevitably looking up at your competitors…
  • if you’re thinking there’s no real personality or authenticity to your marketing efforts…
  • if you’re not sure your marketing voice is actually being heard or resonating…
  • if you’re at some kind of competitive disadvantage…
  • if you’re resigned to believing there’s no opportunity for marketing differentiation in a sea of competitive sameness…
  • if you manage a brand that’s lost market traction…
  • or, if you just want to try something different…

Give us a call. We’re 34 North. You’ll be glad you found us.