Category

Brand Image

Starting A New Business = New Brand Opportunity

A blank slate. A fresh start. A new business. If you’re at the starting line for sure-fire success with a new venture, congratulations! One way to pave the way for that success is to consider the kind of brand image… Continue Reading →

Take Control of Your Brand Identity to Build Your Brand Image

“It’s not what you say, it’s what you do.” That timeless chestnut sums up the difference in the oft-confused branding jargon of “identity” and “image.” And, when it comes to successful branding, both parts play a key role in success…. Continue Reading →

Brand Identity vs. Brand Image

Brand Identity. Brand Image. Similar, but fundamentally different. Even marketers get them confused. Not to mention the graphic designers out there adding fuel to the confusion by crafting nifty visual or graphic identities (logos, etc.) under the guise of “brand… Continue Reading →

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