“The Only” That’s the most critical component of a brand positioning statement. It indicates your specific, unique place in the competitive brandscape. It’s your place and no one else’s. It’s not easy to figure out what that might be for… Continue Reading →
With so many b-to-b and b-to-c brands vying for attention and business, the need has never been greater for true, relevant differentiation among competitive products and services. Bombarded with so many choices tossed at them in so many ways, potential customers are desperately seeking a reason to justify one… Continue Reading →
Want some inspiration for differentiating your brand(s)? Look no further than your Galaxy or iphone — or for you traditionalists, your CD, vinyl, or even 8-track (yikes!) collection. Consider the various performers represented there. What’s the appeal? Are more than… Continue Reading →
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