Category

Brand Identity

Differentiate Your Brand Now. Or Watch It Wither.

With so many b-to-b and b-to-c brands vying for attention and business, the need has never been greater for true, relevant differentiation among competitive products and services. Bombarded with so many choices tossed at them in so many ways, potential customers are desperately seeking a reason to justify one… Continue Reading →

Crises Management And Brand Image: A Short Example

A few years ago, my wife bought a sporty little Hyundai Elantra to replace her worn and torn mini-van. The styling and features played dominant roles in her decision, but the 40MPG possibilities touted by the company also factored in… Continue Reading →

Think Like A Rock Band To Differentiate Your Business Brand.

Want some inspiration for differentiating your brand(s)? Look no further than your Galaxy or iphone — or for you traditionalists, your CD, vinyl, or even 8-track (yikes!) collection. Consider the various performers represented there. What’s the appeal? Are more than… Continue Reading →

Do Your Employees Know Your Brand Identity? (Really??)

A simple question: do your employees know specifically what your brand identity is?   Are they versed in the decisive, differentiated advantages your brand delivers compared to competitive offerings (your brand position)?  Do they know the nuances of the benefits… Continue Reading →

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