Category

Brand Positioning

“The Only” Key To Brand Positioning

“The Only” That’s the most critical component of a brand positioning statement. It indicates your specific, unique place in the competitive brandscape. It’s your place and no one else’s. It’s not easy to figure out what that might be for… Continue Reading →

Brand Identity vs. Brand Image

Brand Identity. Brand Image. Similar, but fundamentally different. Even marketers get them confused. Not to mention the graphic designers out there adding fuel to the confusion by crafting nifty visual or graphic identities (logos, etc.) under the guise of “brand… Continue Reading →

© 2018 34 North – Branding Direction — Powered by WordPress

Theme by Anders NorenUp ↑

Enjoy this blog? Please spread the word :)