Brand Touch Points

A Closer Look at “Brand Identity”

“Brand identity.” It just may be one of the more misunderstood and under-appreciated terms in marketing. More often than not, it seems people simply associate “Brand Identity” with the graphic identity of the brand — the logo, graphic design system, and perhaps… Continue Reading →

Starbucks Gets The Value of Brand Touch Points

Starbucks knows a thing or hundred about clicking with its customers. Not only have they mastered the art of serving coffee to the masses, but they also pour a consistent brand experience with every single cup. But it hasn’t been easy. Starbucks celebrated its 47th anniversary… Continue Reading →

How to Identify Your Brand Touch Points

Your brand — no matter what it is and to whom you sell — has many layers of subtle and not-so-subtle interactions with your customers, prospects and influencers. Identifying each and every one of those brand touch points is the first step… Continue Reading →

“Mad Men” and Loyal Brand Customers

I liked the AMC cable TV series, “Mad Men.” You’ll remember it was set in the early 1960’s New York advertising world and delivered an accurate peek into how that business operated back then (well before my time) while weaving in the requisite… Continue Reading →

Why Post-Purchase Brand Touch Points Matter.

The sale is made. Cha-Ching! But how do you keep existing customers coming back for more? No matter what business you’re in (except, maybe funeral homes?), repeat sales are most likely a vital part of your continued success. And that’s why post-purchase… Continue Reading →

Identifying Your Pre-Purchase Brand Touch Points

Think about all of the various interactions your company has with customers and prospects before the sale is ever made. The big, obvious ones and those that seem minor and insignificant. Got ’em all? You probably identified touch points like your advertising programs, trade shows,… Continue Reading →

What Is a “Brand Touch Point?”

A while back, I purchased a new Onkyo a/v receiver. Before making my purchase, I visited several product review websites and online retail sites, looked through various home theater magazines, and even stopped by some good old brick and mortar retailers to thoroughly… Continue Reading →

Branding: What We Can Learn About It From College Football

Thankfully, it’s time for the college football season to start. With all the color, pageantry, traditions, fanaticism, and school spirit that go with it, college football offers a complete experience unlike any other sport. And, perhaps, unlike any other brand.  The first college football… Continue Reading →

Brand Touch Points Will Make Or Break Your Business

Not long ago, my wife and I visited a local pizza joint for a late dinner. The place was nearly empty when we arrived. It was also a mess; every table was piled high with the previous guests’ trash. Being a seat-yourself place, we found what… Continue Reading →

Brand Identity vs. Brand Image

Brand Identity. Brand Image. Similar, but fundamentally different. Even marketers get them confused. Not to mention the graphic designers out there adding fuel to the confusion by crafting nifty visual or graphic identities (logos, etc.) under the guise of “brand… Continue Reading →

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