Category

Brand Touch Points

Brand Identity vs. Brand Image

Brand Identity. Brand Image. Similar, but fundamentally different. Even marketers get them confused. Not to mention the graphic designers out there adding fuel to the confusion by crafting nifty visual or graphic identities (logos, etc.) under the guise of “brand… Continue Reading →

What Exactly is a “Brand?”

This question was recently posed to a LinkedIn group to which I belong: What is a brand? Not surprisingly, the responses were varied and, depending on one’s perspective, correct. If ever there was a loosy-goosy marketing term, “brand” is probably it. The question… Continue Reading →

The Many Faces of Your Brand.

Who represents your brand out there on a day-to-day basis? Your sales force? Without a doubt. Customer service reps? Absolutely. Service providers? Yep. Anybody else having direct customer or prospect contact? Of course, yes. Certainly, you’ve empowered these official brand representatives to… Continue Reading →

Employee Training of Brand Touch Points

Last week I stopped by a Dairy Queen for a mid-afternoon pick-me-up. One of DQ’s signatures is, of course, the “Blizzard,” and I’m a big fan. A Blizzard, for those unenlightened few, is simply a cup of soft vanilla ice… Continue Reading →

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