Intrepid brand navigator and 34 North co-founder Michael Paffenback sharpened his branding chops toiling in the advertising agency business for more than 25 years. His experience and expertise directing b-to-b and b-to-c brands through constantly shifting marketing challenges led to the creation of 34 North and our focus on creating highly effective brand identity programs.

At 34 North, we’ve worked with dozens of brands in a wide span of business segments: architectural products, entertainment, financial services, healthcare, technology, and many more.

Our approach, depth of experience, and breadth of expertise are what make 34 North a valued asset and trusted marketing partner for brand stakeholders looking to improve business results.