Intrepid brand navigator and 34 North co-founder Michael Paffenback sharpened his branding chops toiling in the advertising agency business for more than 25 years. His experience and expertise directing b-to-b and b-to-c brands through constantly shifting marketing challenges led to the creation of 34 North and our focus on helping clients to establish a more effective brand identity as their cornerstone to marketing success.

At 34 North, we’ve worked with dozens of brands across a wide span of business segments: architectural products, entertainment, financial services, healthcare, technology, and many more.

Our approach, depth of expertise, and breadth of experience are what make 34 North a valued asset and trusted marketing partner.