The Purposely Driven Brand
A purposely driven brand is not the same as the noble “purpose-driven brand,” where brands are defined by their “why” or altruistic purpose.
A purposely driven brand is simply one where the various brand touch points are purposely aligned with the brand identity and then actively and consistently delivered. For a purposely driven brand, the brand identity is pro-activated daily in every situation and context.
It sounds basic. And simple. Yet, too many brands are not purposely driven. The brands behind successful businesses are. We can help.