brand alignment

“Purposely Driven Brands” Drive Success.

If you’re like most in business, your focus is on selling more of your stuff and getting it out the door, solving problems, handling customer issues, managing employees, etc. It’s a balance of day-to-day priorities and challenges. But, are those… Continue Reading →

If It Happened To Kodak, Could It Happen To You?

No matter how strong your brand, game-changing situations can develop. Just ask the good folks at Kodak, as that historic and much beloved brand continues to deal with unthinkably life-threatening challenges. Business books will no doubt refer to Kodak as… Continue Reading →

Content: The “New” Marketing Buzz?

Over the past few years, and increasingly now, marketers have placed a bright, shiny light on generating and providing content as the new end-all to marketing their goods and services, often at the expense of many other forms of “traditional”… Continue Reading →

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