Tag

brand identity

Employee Training of Brand Touch Points

Last week I stopped by a Dairy Queen for a mid-afternoon pick-me-up. One of DQ’s signatures is, of course, the “Blizzard,” and I’m a big fan. A Blizzard, for those unenlightened few, is simply a cup of soft vanilla ice… Continue Reading →

Business Success Depends On The Brand Experience You Deliver

When it comes to buying and using a product or service, we’ve all had good and bad experiences. Chances are we’ll go back to wherever the experience has been good and never darken the halls again where it’s been bad. Not long… Continue Reading →

Differentiate Your Brand Now. Or Watch It Wither.

With so many b-to-b and b-to-c brands vying for attention and business, the need has never been greater for true, relevant differentiation among competitive products and services. Bombarded with so many choices tossed at them in so many ways, potential customers are desperately seeking a reason to justify one… Continue Reading →

If It Happened To Kodak, Could It Happen To You?

No matter how strong your brand, game-changing situations can develop. Just ask the good folks at Kodak, as that historic and much beloved brand continues to deal with unthinkably life-threatening challenges. Business books will no doubt refer to Kodak as… Continue Reading →

Crises Management And Brand Image: A Short Example

A few years ago, my wife bought a sporty little Hyundai Elantra to replace her worn and torn mini-van. The styling and features played dominant roles in her decision, but the 40MPG possibilities touted by the company also factored in… Continue Reading →

Think Like A Rock Band To Differentiate Your Business Brand.

Want some inspiration for differentiating your brand(s)? Look no further than your Galaxy or iphone — or for you traditionalists, your CD, vinyl, or even 8-track (yikes!) collection. Consider the various performers represented there. What’s the appeal? Are more than… Continue Reading →

Do Your Employees Know Your Brand Identity? (Really??)

A simple question: do your employees know specifically what your brand identity is?   Are they versed in the decisive, differentiated advantages your brand delivers compared to competitive offerings (your brand position)?  Do they know the nuances of the benefits… Continue Reading →

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