Tag

Brand image

Brand Identity vs. Brand Image

Brand Identity. Brand Image. Similar, but fundamentally different. Even marketers get them confused. Not to mention the graphic designers out there adding fuel to the confusion by crafting nifty visual or graphic identities (logos, etc.) under the guise of “brand… Continue Reading →

What Exactly is a “Brand?”

This question was recently posed to a LinkedIn group to which I belong: What is a brand? Not surprisingly, the responses were varied and, depending on one’s perspective, correct. If ever there was a loosy-goosy marketing term, “brand” is probably it. The question… Continue Reading →

Crises Management And Brand Image: A Short Example

A few years ago, my wife bought a sporty little Hyundai Elantra to replace her worn and torn mini-van. The styling and features played dominant roles in her decision, but the 40MPG possibilities touted by the company also factored in… Continue Reading →

Bad Auto Attendant Phone Experience Bad For Your Brand

Sadly, we’ve all had similar experiences.  Here’s mine: Called a seldom-used vendor the other day to request a quote on a small project. Auto-attendant prompted me to dial my party’s extension if I knew it (I didn’t) or the department… Continue Reading →

It’s The Small Stuff That Can Have The Biggest Brand Impact

The waiter at Fore Street restaurant in Portland, Maine was just doing his job. I ordered my Bombay Sapphire martini a little dirty, just as I had hundreds of times before at hundreds of other bars and restaurants. As we… Continue Reading →

© 2018 34 North – Branding Direction — Powered by WordPress

Theme by Anders NorenUp ↑

Enjoy this blog? Please spread the word :)