In many ways, brands are like people. In fact, I often ask participants in my brand identity workshops to describe the subject brand persona as if it were an actual person. One key element of this persona is the core… Continue Reading →
We help our clients to sell more of their “stuff” by enabling theirs to become purposely driven brands. We’ll work with you to strategically craft identities for new brands, re-energize existing brands, and plan and activate brand engagement programs that move the needle. Welcome to 34 North!