The 2007 movie “Knocked Up” was on cable the other night. During a commercial break, an ad came on for Trojan® Fire & Ice™ condoms. The ad itself may not have been all that remarkable, but the placement within this particular movie was. So, too, is Trojan’s slogan for this product: “You Can’t Wait To Get It On.” Brilliant line for this product, and for an ad running during this movie.
I can’t think of a better marriage of product, message, and delivery context. Well done.
If only all brand product-messaging-delivery touch points could work this seamlessly. That’s something we strive for every day here at 34 North.