The Intentional Brand
The intentional brand is one where the various brand touch points are aligned with a thoughtfully crafted strategic brand identity and then pro-actively delivered. For a successful intentionally-driven brand, the brand identity is activated constantly and consistently in every situation and context: internally in the way the organization conducts its operations, and externally in the way the brand aligns with the prospect-to-customer journey.
It sounds basic. And simple. Yet, a lot of “brands” are not intentional. The brands behind successful businesses most often are. We’re here to help you get there.