(Sir) Richard Branson gets it.  That’s why he’s been more successful at starting, growing, and profiting from his businesses than you, me, and hundreds of our most successful friends and associates put together.  Here “it” is, in his own words:

“Making customer service key to your company will keep your employees motivated and your customers happy. This in turn ensures enduring loyalty, business success, and a better experience for everyone.”

Who can argue with this simple truism?  No matter your business, make customer service the key focus.  I’d say doing this has worked pretty well for Sir Richard.